Creating a Sense of Urgency to Drive Results

Have you ever been in an “urgent” situation that commanded all of your attention? Most of us have faced this sort of “back against the wall” type of scenario at some point in our lives. When this happens, we are far more likely to take immediate action to resolve the problem or address the issue as quickly as possible. We often amaze ourselves at how well we handled the event.

The interesting thing to note here is that we can actually create environments where we force ourselves into taking the kind of action required to achieve big things in our lives. It may not always be the most comfortable decision to make but if we are truly committed to a result, then we can use urgency as a forcing function to get things done.

Here is my latest video discussing it. Please let me know your thoughts below the video:

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6 Responses to Creating a Sense of Urgency to Drive Results

  1. Jay Kraft August 24, 2010 at 9:14 pm #

    Wow. Great story Justin! I think there are many of these scenarios that happen to us, sometimes without us knowing at the time. It might be a client that has a sudden demand for a solution or product to meet their agenda, and if you value their business, you will do whatever it takes to fulfil their need..on demand. It’s not quite a life-altering back against the wall moment, but it puts perseverence in the spotlight and could turn into a marketable story for future prospects.

    • Justin Popovic August 24, 2010 at 10:31 pm #

      You’re right Jay. It is more about using the environment of urgency to tap into your most resourceful frame of mind. We’ve all been there and done it so now it is time to do it deliberately and see what we’re made of 🙂
      Justin Popovic recently posted..Creating a Sense of Urgency to Drive Results

  2. Ben August 28, 2010 at 11:58 am #

    Great video Justin

    I think the theoritical law is called Parkinson’s Law. Basically is states that a lot of people create more when having a very short deadline. For example, exam revision. The vast majority of students cram in the last few days or the night before and its common for them to achieve more learning because they are completely focussed on the task.

    • Justin Popovic August 28, 2010 at 12:11 pm #

      Thanks for the comment Ben. I guess this works in “cramming” situations but probably not a good mode to be in ALL of the time. Just once in a while for immersed/fast learning!

  3. arina nikitina September 28, 2010 at 12:17 pm #

    This is great, Justin! It would sure help many people who aren’t fully appreciative of time constraints and deadlines, and so they procrastinate. Instead of meeting the challenges head on, they’d often cite lack of time or resort to excuses just so they won’t do the work. But if one would dare to take urgencies as a positive event, they might just discover an innovative side of themselves.
    Yes, it won’t work for everyone. Just the same, one needs to try Justin’s idea to test their openness and productivity in urgent situations, and assess their attitudes in dealing with surprises. The discovery might just make them appreciate their efforts, honed skills and newly born abilities.

    • Justin Popovic September 28, 2010 at 12:58 pm #

      Great comment Arina thanks. The bottom line is many people are soft and they are simply not willing to subject themselves to urgent situations that test their own limits. These are the same people that live in the bleachers and always wonder “what if”

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