The Human Need For Consistency

In his amazing book Influence, Robert Cialdini talks about a powerful force in human psychology: The need to remain consistent with how we define ourselves.

In this video I discuss the astonishing power of the human need to stay consistent in terms of self definition. If you go on the record as a strong opponent of something politically or socially, you will go above and beyond to prove to other people that is the case.

Whenever you take a stand that is publicly visible, there is a huge force at play to maintain that stand in order to look like a consistent person. In fact, people might question your mental stability otherwise!

The question is… how can you use this built in force to your advantage to achieve better results in your life. You may or may not like the answer

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2 Responses to The Human Need For Consistency

  1. Carl October 4, 2013 at 9:20 pm #

    Awesome Message Justin:

    Telling people you respect and making yourself accountable to the public is definitely a motivating factor, before hearing your message I did just that two weeks ago. I was at a point in my life where I have all these ideas but they never get off the ground soooo two weeks ago I told 10 people I was going to write an ebook (just over 20 pages) and record an audio as an upsell.

    I finished the ebook and recorded the audio…I am shocked by the quality the audio turned out to be and now by this Wednesday I will have it on the internet for sale. What a great feeling to finally put out what I talk about.
    Carl recently posted..What are the Personal Performance Tools Within You?

    • Justin Popovic October 6, 2013 at 9:46 am #

      Hey Carl
      Wow!! Congrats and a perfect example of the principle from this blog in action. Come back to this post and share a link to your product when it is ready!


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