In his amazing book Influence, Robert Cialdini talks about a powerful force in human psychology: The need to remain consistent with how we define ourselves.
In this video I discuss the astonishing power of the human need to stay consistent in terms of self definition. If you go on the record as a strong opponent of something politically or socially, you will go above and beyond to prove to other people that is the case.
Whenever you take a stand that is publicly visible, there is a huge force at play to maintain that stand in order to look like a consistent person. In fact, people might question your mental stability otherwise!
The question is… how can you use this built in force to your advantage to achieve better results in your life. You may or may not like the answer