Nobody Cares About You or Your Stuff

Brad and I got into a pretty in-depth discussion about marketing and the psychology of buyers. The conclusion we arrived at is that nobody actually cares about you, your business or even your product and services… they are only concerned about themselves and what’s in it for them.

So, how to do leverage this and make use of it?

I would love to hear your comments on the subject!

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15 Responses to Nobody Cares About You or Your Stuff

  1. Brad Gosse April 9, 2010 at 9:01 am #

    Me me me, what’s in it for me? Now can we talk about me? Enough about you let us talk about me.

  2. Justin Popovic April 9, 2010 at 9:26 am #

    LOL! It’s funny because it is true 🙂

  3. Karen April 9, 2010 at 10:10 am #

    Hi Justin and Brad,

    Another great video by you guys. I agree that when you’re blogging you should not be thinking of all that you want to say, but should be thinking of your readers and their needs. People read blogs to solve their problems, and they don’t particularly care about where they find the information.

    Knowing this and then giving what your readers/clients want is the key.

    Thanks for the video,

    • Justin Popovic April 9, 2010 at 10:24 am #

      Thanks for the feedback Karen.
      Information is endless on the internet so people truly don’t care about the source of info as long as the info gets them what they need.

  4. Walter April 11, 2010 at 12:26 am #

    I believe that it is the propensity of most people to embrace things that will give them any advantage. So in marketing and selling products, we have to consider this psychology when dealing with our prospects. 🙂

  5. Stan Young April 11, 2010 at 5:33 am #

    Brad and Justin

    I just love the heading of this topic. But the essence of it is so true
    I recently attended a sales conference and one of the speakers spoke on this very subject. He presented that our number one priorty should be that our customers need to be listened to.
    People are bombarded with so much information these days-” they dont care less about our stuff!”
    They just want the solution to their problem. I know there is a place for facts and figures but this speaker suggested that buying decisions are not made on these alone.
    Most of our effort should be centred on listening to what our customers needs are and then marry some of the benefits of what we have to offer. I guess its common sense or is it?

    • Justin Popovic April 12, 2010 at 12:57 pm #

      Haha…well it seems like common sense doesn’t it? But when I looked at some of my own sales letters as well as the sales pitches of my clients or even bigger name entrepreneurs who I follow, it seems like most of us still have a lot of work to do in this area. The art of listening seems to have been forgotten. At least until now. Judging by the comments here, everyone seems to be in agreement and that usually means the idea is sound. Let’s all put this into practice in our own lives!

  6. Chris Eh Young April 11, 2010 at 7:05 pm #

    People generally have 3 questions when they meet you: Who are you, what do you have, what’s in it for me?

    As much as most people don’t like to admit it, they are self-centered and have a me first attitude. Unless your product or services fit one of their needs, the chances of making a connection are slim.

    Well put once again guys.

    • Justin Popovic April 12, 2010 at 12:48 pm #

      Good call Chris. People are always tuned into the frequency W.I.I.F.M. “What’s In It For Me”.

      I think this is an important discussion for anyone with an entrepreneurial spirit because it can really help you make your products and services easier to sell if you embrace this.

  7. farouk April 14, 2010 at 3:40 am #

    i strongly agree Justin, that’s absolutely right
    thanks for sharing the video 🙂

  8. Darryl April 16, 2010 at 12:44 am #

    Great video as always guys. It reminds me of a quote I heard not long ago that goes:

    “people will forget what you say, people will forget what you do, but people will always remember how you made them feel”

    This video also reminded me of a blog entry I made about a year ago at:

    I’m in no way trying to spam my link but thought it matched perfectly to the topic you guys are discussing here. In that video sure the guy might have a bit of an ego, but he’s funny and effective.

    I’m like you also Brad when it comes to stats and data, I guess you could say I’m a stats and facts junky sometimes, but it’s true, ultimately people want to know “how can this benefit me?”

    • Justin Popovic April 17, 2010 at 9:04 pm #

      LOL! That is a hilarious video Darryl thanks for sharing it. I also love the quote you shared because it is so true. I always remind myself of that quote when I prepare a presentation. You gotta make your audience feel good and feel enthused…and then there is a good chance they will remember your data.

  9. Poppie April 20, 2010 at 10:16 pm #

    I agree that we are all self centered…we have to be!

    We come here to do a “job” so to speak & based on that,
    we are the only ones able to do our “job/mission”,
    therefore it is imperative we get the goods & services that
    will facilitate our becoming, doing or whatever it is we are wanting to do!

    Mouthful, I know…but we are programmed to survive, do & be.

    It’s at the core of our very being…

    So, that being so…”gimme my stuff!” is not an unreasonable request.

    I’m just learning now, the importance of being able to deliver on the
    promise given to the reader/viewer/customer/prospect!

    It’s a huge responsibility really.

    You need to know their problems, package a suitable solution &
    deliver it in a manner that’s easily & quickly usable.

    Huge responsibility.
    If able to identify the problem to the audience & have them indeed
    agree they want relief & want it NOW…
    Price will have very little to do with it here.


    • Justin Popovic April 20, 2010 at 10:25 pm #

      Excellent input Poppie. You’re right. Price has very little bearing on a buying decision when the seller can connect with his/her audience in the way you have outlined here. I appreciate your feedback.

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