Creating a Successful Business Online

Guest Post by Richard Butler

Creating a successful business online

For many people the dream is to have and run a successful business online.  It’s a dream because it means a lot of things to people:
Untold riches
Untold amounts of travel
Untold amount of free time

However is this a dream or a reality? To be honest it depends on one thing. That thing is you. Your commitment and your business idea.  Having worked with people online I find that one big issue that people face is that they do not actually know what they are doing online. I’ve talked to a lot of people and found that they sell “stuff” online.  Nothing concentrate. Every week they are promoting something new and they have little or know focus.

The first thing you must do to create a successful business online is to look at what you want your business to be. The key here is if you were to go to the bank to finance this business and they asked “what do you do?” how would you answer them?

Would they take you seriously if you said you sold “stuff” of course not. If you told them you sold different things each week would they be impressed? I guess not.

So the first thing you must do is look to find out what business you are in. Focus yourself in a niche. That could be self development, business building tools, offline marketing, SEO, creating handmade cards. No matter what it is define it.

The second thing that is so important is to look at what success is to you. Forget about untold riches, cars, houses etc.  let’s break it down. What is success to you, not what you think it is compared to other people.  Is success to you working 40 hours a week and making $1,000 a month? For some it will be and that’s fine. For others success is launching a new project and making $20,000 in sales.

You need to define your success.  Compare it to no one but yourself.  Make sure you know what you want and how you will get it.

For example success for me is to have an online business that brings me in $1000 – $2000 per month requiring me to do about 80 hours a month.  Some might say that’s too much or too little. But it’s my measure. Also being able to travel is important to me.

So let’s start and let me ask you to post what success is to you. Just post your comment below


About Richard Butler

Richard Butler is a trained Life and Business Coach and Practitioner of Neuro Linguistic Programmer. He has been training and consulting for the past 10 years, and his clients include individuals from Coca Cola, Pepsi Co, Kerry Foods, Aib amonst others.

Richard has been interviewed by some of the top marketers online, including Simon Hodgkinson and Jeremy Gislason. Richard has interviewed Willie Crawford, Ross Goldberg and Terry Telford amongst others.

Richard has worked with many clients to help them discover, achieve and surpass their potential. If you are ready to make the change email Richard at successcoaching at

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4 Responses to Creating a Successful Business Online

  1. Justin Popovic March 8, 2011 at 12:57 am #

    Thanks for this great guest post Richard. I have had the opportunity to get to know Richard through a mastermind group that we are both a part of it. I was excited when Richard decided to do a guest post here.

    The message here is great. Pretty much EVERYONE I know wants to get an online business going but they are all over the map.

    Richard has given some solid tips here especially the part about DEFINING YOUR SUCCESS. It is so important to know what a successful outcome will actually look like before you begin.

    Thanks Richard

  2. Anne Sales March 10, 2011 at 3:48 pm #

    Success starts with having a goal – have to agree with you there.
    Reaching your goal, though, requires having smaller “successes” along the way. Know what I mean?
    Reaching your milestones is success in itself, and you should treat it as such.
    I think you can easily be discouraged if you consider yourself successful only once you’ve reached your goal.
    Anne Sales recently posted..epc Belfast

  3. Delena Silverfox March 15, 2011 at 7:25 am #

    The first thing to do is have a goal. Not a dream (though dreams are great), but a goal. And the only thing that separates a dream from a goal is to actually get down and figure out the steps to achieve it.

    Having focus would be another great one there. Just selling “stuff,” or something here and something there, but actual focus will go a lot farther, too.

    Delena Silverfox recently posted..epc Belfast

  4. Peter Clark December 4, 2011 at 10:06 pm #

    Thanks for this string. So true to start with the end in mind (goal). If we don’t have a picture of where we are going, its unlikely that we’re going to get there. The more specific and real it is defined, the better our chances of reaching that outcome. thanks for the post!

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