New Member Counter: 16
My Membership Website: Best Quality PLR
1 new member on the final day. The sale came as a result of my latest WSO on the upsell page. I was pretty happy about that
Here is a text summary of my 3 major actions towards adding 100 new members to my business:
Action Item 1: More affiliate meetings
Had another set of interesting meetings on Skype/email with new friends and potential partners. Some people have emailed my latest Video Marketing PLR as affiliates so there is a chance I may still get some new members before the day is out (based on the upsell).
We made over 60 sales of our Video Marketing course and the interest level is still high. I anticipate over 100 sales before the end of the weekend with the affiliate traffic. Each sale gives more exposure to the membership program.
Action Item 2: Worked on membership sales copy
After having a really interesting discussion with a very experienced marketer, it was pretty obvious that our sales copy does not do our program justice. The most difficult part of selling our membership program is the fact that we have a small window of time to capture a prospect’s attention and make them aware of our value.
I have a huge list of ideas that I have been working through which involves switching everything from the headline to the P.S. Statements on our sales page.
I also have been chatting with a professional copywriter who does sales letter re-writes. I have worked with him in the past so I plan on hiring for this site.
Action Item 3: Direct Customer Engagement
This is something that would not really lead to sales today but it is much more important. I have been making a concentrated effort to reach out and speak to the people who are currently members in the site. It has been pretty cool to see the variety of experience and the different kinds of projects all of my clients are working on.
My goal is to help each member as best as I can so that they get the most value out of our products. The more value they get, the more likely it is that they will spread the word and help sell the site as affiliates (since all members automatically get enrolled as affiliates).
Thanks very much for following my 30 day challenge. I await the final numbers but it looks like 16 new members is what the result is shaping up to be. I will write a full blog post that details everything I learned and why I’m not disappointed with the outcome…despite falling well short of my goal!
Thanks – Justin